A Visual Identity Rooted in Purification and Clarity
The Al-Taṣfiyah logo was designed to reflect the profound Islamic concept of purification—cleansing the religion from innovations and returning to the Qur’ān and authentic Sunnah upon the understanding of the Salaf. The design blends refined Arabic calligraphy with a modern symbolic mark, creating an identity that is both scholarly and accessible.
Project Overview
Al-Taṣfiyah required a distinctive logo that clearly communicates its daʿwah-centered mission while remaining adaptable for digital platforms, educational materials, and branding assets. The objective was to present an identity that is visually clean, theologically grounded, and recognizable within Islamic educational and daʿwah spaces.
This project focused on balancing Islamic tradition, modern clarity, and symbolic meaning, ensuring the logo conveys authenticity, trust, and purpose. Our expertise in Islamic brand identity design, Arabic calligraphy styling, and masjid-focused visual communication shaped every detail of this project.
What We Did
- Custom Arabic calligraphy logo centered around the word التصفية
- Integrated symbolic mark representing purification, refinement, and guidance
- A harmonious Islamic color palette reflecting sincerity, depth, and stability
- Clean typography for the English transliteration AL-TASFIYAH
- Scalable logo versions suitable for social media, print, and educational use
- A culturally sensitive design aligned with Islamic daʿwah principles
Outcome
- Established a strong and meaningful visual identity rooted in Islamic methodology
- Enhanced brand recognition for daʿwah, education, and online presence
- Delivered a logo that balances scholarly seriousness with modern usability
- Created a timeless identity suitable for long-term Islamic work and outreach
Details
- Date of Completion
Tuesday, 25 November 2025 - Tools & Tech
Canva, Freepik Resources - Type
Logo Design / Islamic Brand Identity
