The Importance of Website Maintenance
The importance of website maintenance is always the question for any business, regardless of its size. The most common question we get is Why do I need website maintenance? Owning a website is just like owning a brand new car. And similar to cars, websites also need regular maintenance. Depending on business size and needs, maintenance will be needed monthly, weekly, or even daily.
Key Benefits of Website Maintenance
| Benefit | Impact |
|---|---|
| Time & Cost Efficiency | Reduces long-term expenses and saves time |
| Performance Optimization | Improves loading speed and user experience |
| Security Updates | Protects against vulnerabilities and attacks |
#1 Saving Time & Money in the Long Run
Owning a website is like a marathon; you need to diversify expenses, efforts, and resources moderately.
If you’re emailing your developer or agency a couple of times per week, chances are the fees you’re being charged are adding up quite fast. However, with a website maintenance plan, you’ll get discounted rates and predictable results with controlled expenses.
Did you know?
On average, it costs $133,000 to recover a business after an attack.
#2 Website Speed Improvements
Users and search engines like Google prefer fast-loading websites. It’s one of the most important user experience benchmarks.
With the website being updated and new assets being loaded, websites tend to become slower, which can result in lower rankings and fewer customers.
Website Speed Statistics:
- 53% of visitors leave your website if it loads slower than 3 seconds
- 77% of websites take more than 10s to load on mobile
- 1s delay reduces conversion by up to 20%
#3 Software Updates
Think of a website like a smartphone or laptop—it also runs software to manage content. And like all software, website software receives updates to ensure security, stability, and new features.
Website software needs regular updates, just like smartphones, laptops, and even cars. This highlights the importance of website maintenance. By keeping the software updated, your website remains current and reduces the risk of being hacked.
Did you know?
73.2% of websites are running outdated & vulnerable software
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