Why Do I Need a Website for My Business?
Consumer behavior has changed over time to adapt to evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.
Today, the number of people who use the internet to find businesses has increased significantly. In 2017, 97% of people searched online to find a local business. Therefore, to grow your business and reach the right audience, you must be found online—which means having a website.
Source: https://seeresponse.com/blog/top-reasons-business-needs-website/
1. A Website Makes You Look Professional
84% of today’s consumers think a website makes your business more credible than just having social media profiles. It’s also the perfect place to show certifications or awards.
2. Attracts New Customers via Google
To keep growing, you need new customers—and SEO helps you reach them through Google. A website gives you full control to optimize content, rank for keywords, and appear in search results. Tools like WordPress SEO plugins make this easy—even without prior experience.
3. Showcases Products and Services
High-quality images and smart layouts let you show what your business offers. You can also list key product info (e.g., gluten-free options) and even give visitors a sense of your physical space if it adds to your brand experience.
4. Displays Reviews and Testimonials
Featuring reviews and testimonials builds trust. You can include client feedback, media mentions, or case studies—and preserve them permanently on your site, even if third-party platforms disappear.
5. Encourages Customer Contact
Your site can display your contact info in the header, footer, or a dedicated page. Add forms to reduce spam, and help potential customers reach out easily.
6. Integrates with Google Maps
Embedding Google Maps on your site makes it easier for customers to find you—especially helpful for hosting events or attracting walk-ins from nearby locations.
7. Establishes Your Place in the Industry
With 71% of small businesses owning a website and 81% of buyers doing online research, not having a site gives competitors the edge. A website helps clarify your business purpose and builds authority.
8. Easy to Create and Manage
Platforms like WordPress, Wix, and Squarespace make it simple to build and maintain a site—no coding required. Most use drag-and-drop builders and pre-designed templates.
9. Ensures Long-Term Success
With nearly 60% of the global population online—and over 90% in some countries—your website keeps your business visible as digital adoption grows.
10. Affordable to Build
Today’s websites can be launched for less than $100/year using free tools like WordPress and budget-friendly hosting. It’s a small price for a powerful business asset.
Source: https://themeisle.com/blog/do-i-need-a-website-for-my-business/
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