The Importance of Mobile-Friendly Websites: How Neglecting Website Maintenance Can Alienate Customers
Businesses must have mobile-friendly websites as the use of mobile devices rises. Neglecting website maintenance, such as failing to make sure the site is mobile-friendly, can drive away customers and cost a company money. In this article, we’ll talk about the value of mobile-friendly websites and how neglecting website upkeep can hurt a company.
Mobile-first indexing: Search engines like Google now use mobile-first indexing, which means that when determining search engine rankings, they prioritize the mobile version of a website. A website that is not mobile-friendly may perform poorly in search results, resulting in a decrease in website traffic and the loss of potential customers.
Poor user experience: A non-mobile-friendly website can be difficult to navigate and read on a mobile device, resulting in a poor user experience. This can be frustrating for users and lead to customer loss because they are likely to leave the website and never return.
Increased bounce rate: A mobile-unfriendly website can also result in an increased bounce rate, which is the percentage of visitors who leave the website after viewing only one page. A high bounce rate may indicate that users are not interacting with the website, which may result in lower search engine rankings and lost earnings.
Lack of credibility: People might perceive a website that isn’t mobile-friendly as being unprofessional and unreliable, which could cost it customers. Customers expect to be able to easily access a website on any device they use as they increasingly rely on mobile devices to access the internet.
Accessibility problems: Users with disabilities, such as those who use screen readers, may encounter accessibility problems when visiting a website that is not mobile-friendly, making it challenging for them to access the website’s content. Discrimination may result, and the company’s reputation may be damaged.
In conclusion, skipping maintenance on a website, such as making sure it is mobile-friendly, can turn off users and cost you money. For businesses to deliver a positive user experience and enhance search engine rankings, accessibility, and credibility, regular website maintenance is important. This includes making sure that the website is mobile-friendly. In the end, these actions improve user experience and increase revenue for the company.