5 Important Reasons Why Your Business Needs a Brand Video

When you invest in video marketing for your company, you recognize the value of professional video editing. Professional video editing can transform an ordinary video into something with which your audience can connect.

With today’s video editing software, anyone can call themselves a video editor. Just change the colors and add some smooth transitions, right? When it comes to your business, it’s best to leave it in the hands of professional video editors with video production experience.

This way, you can be confident that your video production will be on-brand and leave a lasting impression on your audience.

  1. Increased relatability & Trust

A strong brand video helps your audience (read: potential customers) identify and relate to your company. A video puts a face to a name and allows viewers to see the genuine nature of your company and its offerings. People prefer to buy from other people. If they have faith in you, they are much more likely to purchase from you.

  1. Reach more potential customers through social

If your video is relevant to your audience and resonates with them, they will share it with others who believe it will be helpful or elicit a similar reaction. This allows your message to reach a larger number of potential customers. Individual targeting in this manner means that if your content is effective in its messaging, it will naturally reach the right people.

  1. Convey more information in less time (and more than just information)

Video is processed by the brain 60,000 times faster than text and has an emotional quality that writing cannot match. According to Liraz Margalit, video is a more passive experience than reading text, and the audience can easily become immersed in what you’re saying.

  1. Google loves video

Google is designed to provide the user with the most relevant information, and the more informative Google considers the information or content, the higher it is likely to rank in the user’s search results. Furthermore, Google owns YouTube, the world’s second largest search engine*, and Google algorithms have favored video content over text-based content since this acquisition.

  1. Stand out from the crowd.

90% of web users say a video helps them decide whether or not to purchase a company’s product or service. Before visiting their company’s website, 65 percent of executives watch work-related videos. Over the next few years, 71% of businesses plan to increase their video marketing budget.