Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.
Today, the number of people who use the internet to find businesses has increased manifold and yellow pages have nearly been reduced to dust. In 2017, 97% of people searched online to find a local business near them. Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. But the question, “why do I need a website?”, is still quite common.
#1 A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.